"百浩海参"系列海产品是烟台盐业公司旗下的自主品牌，也是目前国内极少数实现"国有国营"的海参品牌。通过近几年在各个环节不断探索，已经形成了海参养殖、加工、销售一体化的经营链条，并通过对品牌的塑造、对产品质量的严格要求，不断受到消费者的好评。目前，百浩海参在济南、威海、北京、广东、福建设立了连锁加盟店，并与沃尔玛、家乐福等大型商超签订长期供货合同，在各大网络销售平台上，也有加盟商入驻。2013年1月百浩海参荣获"烟台消费者最喜爱的食品品牌"称号。
百浩海参创立者立足做中国海参全产业发展链条最完整的海参企业，充分利用在胶东地区丰富的盐业滩涂海域优势，建立了万亩绿色海参基地和万亩海参良种繁育基地，通过国家QS认证，建设了标准化海参加工车间，构筑起"质量高、品质优"的海参产业全链条发展，实现了"苗种保障纯正、资源保障原料、加工保障品质、终端保障品牌"的前后端互相支撑模式，立足建设集海珍品养殖、加工、销售为一体的高科技新型综合企业。The "Baihao Sea Cucumber" series of seafood is an independent brand owned by Yantai Salt Industry Company, and it is also one of the very few sea cucumber brands that has achieved "state-owned and state-owned" in China. Through continuous exploration in various links in recent years, a business chain integrating sea cucumber breeding, processing, and sales has been formed, and through brand building and strict requirements on product quality, it has been continuously praised by consumers. At present, Baihao Sea Cucumber has established franchise stores in Jinan, Weihai, Beijing, Guangdong and Fujian, and has signed long-term supply contracts with Wal-Mart, Carrefour and other large supermarkets. Franchisees are also located on major online sales platforms. In January 2013, Baihao Sea Cucumber won the title of "The Favorite Food Brand of Yantai Consumers".
The founder of Baihao Sea Cucumber is based on being the most complete sea cucumber enterprise in China's sea cucumber industry development chain. It makes full use of the advantages of the rich salt tidal flats in Jiaodong area to establish a 10,000-mu green sea cucumber base and a 10,000-mu sea cucumber fine variety breeding base, through the national QS Certification, the establishment of standardized sea cucumber workshops, the establishment of a "high-quality, high-quality" sea cucumber industry chain development, and the realization of the front-end and back-end mutual support of "seeds guaranteeing purity, resources guaranteeing raw materials, processing guarantees quality, and terminal guarantees for branding" Model, based on the establishment